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ACCEPTORS WILL VERY LIKELY BUY YOUR PRODUCT INSTEAD OF WHAT THEY BUY TODAY.

LINESCALE SHOWS HOW MANY, WHO THEY ARE AND WHY THEY PREFER YOU TO THEIR FAVORITE.

Linescale is a "tough test." Tough to be scored an Acceptor. It’s more than "Intention to buy." That’s just applause. Saying you like it doesn’t mean you’ll switch to it.

Linescale follows real world decision making. An Acceptor prefers your concept to what she is doing today.

  • She does this first as an initial impression,
  • Again, after a more complete exposition
  • She finds it believable, distinctive, important and would recommend it

An Acceptor Score is the percent of individuals who have serious and intentional interest in buying your product in place of their current favorite.

Acceptors will buy if:

(a) the product is on the shelf and visible

(b) messaging communicates the product as tested

(c) sufficient frequency reached the population

(d) price is at the acceptable tested level

(e) competition does not effectively counter your marketing*


*Nielsen Bases factors in estimates of likely marketing variables — a far more elaborate and lengthy process. Linescale assumes you market effectively.