Larry Weiss

Product Innovation and Linescale Research®

If you're late Gen X or early Gen Y, you probably wore your Batman, Spiderman, Captain America, Superman, Incredible Hulk or Wonder Woman UNDEROOS while eating Cocoa Pebbles or Fruity Pebbles Cereal. Larry created, licensed and sold UNDEROOS to Fruit of the Loom as an independent entrepreneur. Underoos was the first licensed product featuring Marvel Comics, DC Comics, Hanna-Barbera and Archie Comics characters in the same ads.

Larry is a product developer. One of his first products was creation of Linescale®, a unique product development method modeled on the approach used by expert individual depth interviewers. The Linescale method uses patented psychometrics to measure the likelihood of a new product displacing a person's current go-to product or behavior. This system helped Larry create and assist others in creating iconic products over the years.

HISTORY: Larry was a Marketing Research head at General Foods in the '60's when Prof. Ray Bauer of the Harvard Business School brought General Foods a new way to think about consumer research. In that pre-computer, paper and pencil era, Linescale was done face to face by an interviewer. It was slow and expensive, but it worked! Linescale was just waiting for computers and smart phones.

As Product Group Manager of General Foods' Post Cereal business in the late 1960's Larry used the Linescale method to create Fruity Pebbles and Cocoa Pebbles Cereal along with a forty-year Flintstones license with Hanna-Barbera. Larry also created and developed Cycle Dog Food for General Foods.

As Division Executive of Citibank's Development Division in the 70's and 80's, Larry guided and patented innovations in consumer banking and financial services around the world, including developing the first customer-friendly ATMs, online banking and online investment products.

In the 90's Larry and his Linescale development team created and designed the US Postal Service's 24-hour Automated Postal Centers as well as designing touch-screen counter clerk systems and USPS.com website applications.

In the 21st century, Larry advised and continues to advise business in product, service, loyalty program and online innovation using the Linescale method. Clients have included CVS Health, Aetna, Kraft/General Foods, Citibank, Chase Bank, Priceline, FreshDirect, the US Postal Service, Pitney Bowes, Sonic Drive-Ins, Lincoln Center, Jenny Craig, Simon & Schuster and Marriott International.

He has degrees in Philosophy and Psychology and Experimental Psychology and a dozen U.S. Patents. Larry also preaches as Pulpit Supply in Presbyterian churches.

See Bio of Larry's New Products.

Linescale clients...

Keep Moving Forward...