L D Weiss, Inc.

Product Development

  Research ATM
  Larry Personal

Larry Weiss

As a kid, you probably wore UNDEROOS, Larry's first entrepreneurial new product. As head of the Development Division of Citicorp/Citibank in the 1980's, he directed worldwide development of pioneering financial services, consumer banking products and online applications including the relationship Citibank account and customer-friendly interface for Citibank's proprietary ATMs.

His team, using the Linescale R&D System also designed the 24-hour Automated Postal Centers, POS touch-screen counter systems and Web applications for the US Postal Service.

Larry has consulted on product development for companies including CVS Health, Kraft/General Foods, Sonic Drive-In, Citibank, Aetna Insurance, Priceline.com, the US Postal Service, FreshDirect, Pitney Bowes, Lincoln Center, Chase Bank, Jenny Craig, Simon & Schuster and Marriott International.

His business career began at Pillsbury and General Foods managing marketing research, creating new products and managing brand groups. Among his familiar packaged-goods creations in addition to Underoos Children's Underwear, are Cycle Dog Food created for Gaines, and Cocoa Pebbles and Fruity Pebbles Cereals created for Post Cereal. See list of products at http://gort.net/ProductIndex.htm

Larry is the owner of the Linescale R&D System, which helps solve product management and development challenges every business faces. He has degrees in Psychology and Philosophy and Experimental Psychology from Boston University, further graduate work at University of Minnesota, and a number of U.S. Patent