Larry's Product Development History

At General Foods in the '60's, Larry was Maxwell House Coffe division's Marketing Research head when Prof. Ray Bauer of the Harvard Business School brought us a new way to think about research. In that pre-computer, paper and pencil era, Linescale was administered face to face by an interviewer. It was slow and expensive, but it worked! Linescale was just waiting for computers and smart phones. Now Linescale is lightning fast and affordable, maybe the first research system to take full advantage of the computer.

Product Category Year Created at or Sold to Role
1 Hungry Jack Pancake Mix Packaged Breakfast Foods 1962 developer
2 Hungry Jack Shaker Pancake Mix Packaged Breakfast Foods 1962 developer
3 Walnut Brownie Mix Packaged Deserts 1963 creator and developer
4 Maxwell House Coffee Western Blend Coffee 1965 creator and developer
5 MaxPax Filter Rings Coffee 1966 creator
6 Cocoa Pebbles Children's Cereal 1968 creator and developer
7 Fruity Pebbles Children's Cereal 1968 creator and developer
8 Cycle Dog Food Canned Dog Food 1969 creator (along with Jack Mann) and developer
9 The Archies Toiletries - Not Launched 1972 creator and developer
10 Underoos Licensed Superheros Boys Underwear Product sold to Union Underwear 1977 creator and developer
11 Fashion Underoos Licensed Superheros Girls Underwear Product sold to Union Underwear 1977 creator and developer
12 CAT 1 First ATM with CRT and "How may I help you?" 1977 Interface Design
13 The Citicard Account Consumer Banking - integrated and linked all accounts 1978 development and design
14 Relationship Statement Consumer Banking - integrated all accounts in a single statement 1980 creator and developer
15 Direct Access First On-Line Banking and Bill Payment 1981 development and design
16 Focus Account/ Citigold Consumer Banking Premium Accounts 1982 development and design
17 NFL Pros NFL Players Association proportioned Men's Underwear (Hanes launched without using NFL or NFL Players Association License - unsuccessful ) 1983 creator and developer
18 Focus On-Line/ Citigold On-Line First Consumer Banking with Online Securities Purchase, Sale, Margin and Secured Lending 1984 creator and developer
19 Business Access On-Line Business Banking 1985 creator and developer
20 CAT 2 First color touch-screen ATM 1986 Interface Design, product developer
21 Enhanced Telephone/ Smart Telephone First Smart Phone - Computer and Telephone Integration Consumer Electronics 1987 U.S. Patent Number 5,195,130 U.S. Patent Number 4,991,199 creator and developer
22 Drive-Up ATM Outdoor ATM height-adjustable by customer 1987 creator and developer
23 Citi-Station Free-standing Drive-up Consumer Banking 1988 creator and developer
24 Global ATM deployment Global Consumer Banking 1989 Encourager and developer
25 The Citibank Account Global Consumer Banking- Your full account relationship anywhere in the world 1990 U.S. Patent Number 5,866,889 U.S. Patent Number 5,825,856 creator and developer
26 Customer Service and Advice Terminal Consumer Banking - Automated in-branch full customer service and investment advice 1990 unsuccessful U.S. Patent Number 5,245,535 creator and developer
27 One-Step Relationship Account Opening Consumer Banking Integrated Account and Front Office Account Management 1991 U.S. Patent Number 6,354,490 U.S. Patent Number 6,154,527 U.S.Patent Number 6,131,810 creator, guided development
28 Securities purchase on the ATM Consumer Banking - Patented Trading Securities on ATM 1992 U.S. Patent Number 7,110,981 creator and developer
29 Bandaroos Licensed Character Bandanas 1993 creator and developer
30 Private Banking Money Advisor Account Representative Terminal - Patented Investment Advisor Application 1994 Private Bank U.S. Patent Number 5,245,535 U.S. Patent Number 6,609,110 creator and developer
31 Banking and Bill Payment IVR Self-Service Telephone Banking and Bill Payment via friendly IVR 1994 U.S. Patent Number 5,825,856 creator and developer
32 Online Express Mail Tracker Online Mail Tracking Service 1995 creator and developer
33 Online Domestic Rate Calculator Domestic Mail Information Center 1996 creator and developer
34 Online International Rate Calculator International Mail Information Center 1996 creator and developer
35 24 Hour APC Hardware Design and Application Design Full Service Postage Information, Transaction and Service Terminal to offload counter clerk lines - 24-hour capability National Roll Out - 2004 1997 to2004 Filed 10/2/98 PCT filed 10/2/99 creator and developer
36 POS One Terminal - USPS Postal Agent Touch Screen with Consumer Display 1997 contributed design
37 Call Center agent workstation - USPS Customer Service 1998 contributed design
38 Rebidding Model Airline Bidding Service - Expert System Solution to Fantasy Bidding 1999 contributed design
39 Web Customer Service Airline and Hotel Bidding Service 1999 contributed design
40 Customer Service IVR Airline and Hotel Bidding Service 1999 contributed design
41 Linescale Concept Developer Marketing R&D 2000 to 2002 Linescale Research U.S. Patent Number 7,664,670 creator
42 Linescale Product Developer Marketing R&D 2003 Linescale Research U.S. Patent Number 7,664,670 creator
43 Linescale AD Developer Marketing R&D 2004 Linescale Research U.S. Patent Number 7,664,670 creator
44 Jenny Rewards Weight Loss Program 2004 developer
45 Linescale Customer Satisfaction Assessment Business Management 2005 Linescale Research U.S. Patent Number 7,664,670 creator
46 Linescale Web Assessment Business Management 2006 Linescale Research U.S. Patent Number 7,664,670 creator
47 Linescale High Resolution Screeners Marketing Research 2009 Linescale Research U.S. Patent Number 7,664,670 creator
48 Linescale Low Resolution Multi Screeners Marketing Research 2010 Linescale Research U.S. Patent Number 7,664,670 creator
49 Linescale Key Competitor Customer Satisfaction Business Management 2011 Linescale Research U.S. Patent Number 7,664,670 creator
50 Linescale Market Assessment Business Management 2011 Linescale Research U.S. Patent Number 7,664,670 and Patent Pending creator
51 Linescale Image and Reputation Assessment Corporate Relations 2012 Linescale Research U.S. Patent Number 7,664,670 creator
52 Social Media Category Reviews Advertising and Retail 2013 Linescale Research U.S. Patent Number 7,664,670 and Patent Pending creator
53 CarePass - CVS Health Loyalty Program - Consumer Paid Loyalty Benefits 2017 Linescale Development Research
U.S. Patents
U.S. Patent Number 6,609,110 Method and system for retail investment objective setting
U.S. Patent Number 6,354,490 Integrated Full Service Consumer Banking System and System and Method For Opening an Account - Wireless phone, PDA, Global, all accounts
U.S. Patent Number 6,154,527 Interactive Voice Response System
U.S. Patent Number 6,131,810 Integrated Full Service Consumer Banking System and System and Method For Opening an Account - Internet Account Opening
U.S. Patent Number 5,866,889 Integrated Full Service Consumer Banking System and System and Method for Opening an Account
U.S. Patent Number 5,245,535 System for Displaying Financial Concepts and Financial Data
U.S. Patent Number 5,825,856 Interactive Voice Response System for Banking by Telephone
U.S. Patent Number 5,572,572 Smart Telephone
U.S. Patent Number 5,195,130 Smart Telephone
U.S. Patent Number 5,008,927 Smart Telephone
U.S. Patent Number 4,991,199 Smart Telephone
U.S. Patent Number 7,110,981 Integrated Brokerage and Other Financial Services on an ATM or Other Remote Terminal
Filed 10/2/98 PCT filed 10/2/99 System and Method for Advising Buyers How Much to Pay for Goods and Services
Filed 12/7/98 U.S. Application filed 12/7/99 System and Method for Facilitating the Electronic Purchase and Sale of Goods and Services
PCT Filed 4/1/01 Certified Deposit for On-Line Banking Systems
U.S. Patent Number 7,664,670 Linescale Automated Marketing Research System
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