If you're the right age, you or your kids might have worn Spiderman or Wonder Woman UNDEROOS while eating Cocoa Pebbles and Fruity Pebbles Cereal. UNDEROOS was Larry's first entrepreneurial new product after creating Flintstones' Cocoa Pebbles and Fruity Pebbles at Post Cereals. At Citibank he guided development of consumer banking products and services around the world, including customer-friendly ATMs, online financial products and the multi-relationship Citibank Account. Larry's team also designed the US Postal Service's 24-hour Automated Postal Centers, touch-screen counter clerk systems and USPS.com website applications.
Over the years he consulted and still consults on product development and innovation for major companies including CVS Pharmacy, Kraft/General Foods, Citibank, Chase, Aetna Insurance, Priceline.com, the US Postal Service, Pitney Bowes, FreshDirect, Lincoln Center, Jenny Craig, Simon & Schuster, Marriott Hotels and also assists new ventures. Larry founded and manages Linescale®, a unique research platform helpful in product development and product management. He has degrees in Philosophy and Psychology and Experimental Psychology and several U.S. Patents. See list of products.