Larry Weiss

Product Development and Linescale Research

As Head of Citibank's Development Division in the 70's and 80's, Larry guided innovation in consumer financial services around the world, including the first customer-friendly ATMs and online banking and investment products. Larry and his team designed the US Postal Service's 24-hour Automated Postal Centers, touch-screen counter clerk systems and website applications.

If you're the right age, you probably wore your Spiderman or Wonder Woman UNDEROOS while eating Cocoa Pebbles or Fruity Pebbles Cereal. Larry created and sold UNDEROOS to Fruit of the Loom. Earlier, In the 1960's he created The Flintstone's Cereals and Cycle Dog Food for General Foods.

Larry advises business in product development. Clients include CVS Pharmacy, Aetna, Kraft/General Foods, Citibank, Chase, Priceline, the US Postal Service, Pitney Bowes, Lincoln Center, Jenny Craig, Simon & Schuster and Marriott Hotels.

Larry is also a lay preacher and has been delivering sermons in Presbyterian churches since the 1990's

Larry founded Linescale®, a development research platform with innovative psychometrics. He has degrees in Philosophy and Psychology and Experimental Psychology and a number of U.S. Patents.

See Bio of Larry's New Products.

Linescale clients...