— 1978 poster

L D Weiss, Inc.

Product Development

Larry likes helping make life easier and more fun. If you're the right age, you probably wore Spiderman or Wonder Woman UNDEROOS while you ate Cocoa Pebbles and Fruity Pebbles Cereal. Larry created the Flintstone Cereal at Post Cereal early in his corporate career. As an entrepreneur he invented and sold UNDEROOS to Fruit of the Loom.

As head of Citibank's Development Division, Larry guided innovation in consumer financial services around the world, including the first customer-friendly ATMs and online banking and investment products. Larry and his team also designed the US Postal Service's 24-hour Automated Postal Centers, touch-screen counter clerk systems and USPS.com website applications.

Larry consults and provides research in product and service innovation and development. Clients include larger companies such as CVS Pharmacy, Kraft/General Foods, Citibank, Chase, Aetna, Priceline, the US Postal Service, Pitney Bowes, Lincoln Center, Jenny Craig, Simon & Schuster and Marriott Hotels — as well as smaller entrepreneurial companies.

Larry founded Linescale®, a research platform with innovative psychometrics helpful in business management and product development. He has degrees in Philosophy and Psychology and Experimental Psychology and several U.S. Patents.

See list of products.

Enjoy the journey...